In Collaboration with Sidney McBride (IE, ’24) and Misty Tomlin (IE, ’23).

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Key Skills

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Role & Responsibilities

As part of the project team, I co-led the product development phase, focusing on creating the app’s interface to ensure an intuitive user experience and aesthetically pleasing design.

In addition to coordinating the integration between the seat’s sensor system and the mobile app, I worked closely with engineers to troubleshoot any technical challenges that arose during the process. My role also involved conducting extensive market research, analyzing consumer behavior and preferences, and identifying potential partnerships for product roll-out that could enhance our market presence and drive user adoption.

This comprehensive approach allowed us to strategically position the app in a competitive landscape, ensuring that we met both user needs and business objectives effectively.

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Challenges

The primary challenge was ensuring seamless communication between the baby car seat’s hardware sensors and the mobile app, while maintaining user-friendly app functionality that parents could easily navigate and rely on in critical situations. This involved developing a stable and responsive connection that not only transmitted data accurately but also minimized any delays that could hinder the monitoring process.

Additionally, navigating data privacy concerns related to real-time child monitoring required robust security features to safeguard sensitive information, ensuring that parents felt confident in the application’s ability to protect their child’s data from unauthorized access while still providing essential alerts and notifications for their peace of mind. This intricate balancing act between usability and security was vital in creating a trustworthy solution that aligned with user expectations and safety standards.

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Actions Taken

We collaborated to fine-tune the sensor-to-app communication, focusing on enhancing reliability and speed to ensure seamless user experiences. I designed a simple, user-friendly mobile interface that not only provides real-time notifications for temperature, movement, and emergency alerts but also allows users to customize their notification settings for more personalized interactions.

In addition to these features, I also worked closely with legal advisors to implement robust privacy and security features, ensuring data protection compliance with relevant regulations. This involved developing transparent user consent protocols and incorporating advanced encryption methods to safeguard sensitive information, ultimately fostering user trust in our application and reinforcing our commitment to responsible data management.

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Results

The project resulted in a fully functional prototype of the smart baby car seat, with successful real-time monitoring and alert notifications that ensure peace of mind for parents. We established partnerships with two potential manufacturers to facilitate large-scale production, allowing us to bring this innovative product to market more efficiently.

Additionally, we received positive feedback from focus groups on both the product design and app interface, highlighting the intuitive nature of the controls and the sleek aesthetics of the car seat, which integrates seamlessly into modern lifestyles.

This combination of advanced technology and user-friendly design positions our product as a leading choice in child safety solutions, promising to enhance the overall travel experience for families while prioritizing the well-being of their little ones.

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